TY  - DATA
AU  - Mooi, Erik
AU  - Sarstedt, Marko
AU  - Mooi-reci, Irma
TI  - Market research: the process, data, and methods using Stata 
T2  - Springer texts in business and economics
SN  - 9789811052187 (E-book)
AV  - HF 5415.2 M66M 2018
PY  - 2018///
CY  - Singapore
PB  - Springer
KW  - MARKETING RESEARCH
KW  - STATISTICAL METHODS
N1  - Introduction to Market Research -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics -- Hypothesis Testing & ANOVA  -- Regression Analysis -- Principal Component and Factor Analysis -- Cluster Analysis -- Communicating the Results
UR  - https://drive.google.com/file/d/1Qn-Pd9NSNGKL0kxSkhYpngh-FtObEA16/view?usp=sharing
ER  -