TY  - DATA
AU  - Noam, Eli M.
TI  - Managing media and digital organizations
SN  - 9783319712888 (E-book)
AV  - P 96.M34 N62M 2018
PY  - 2018///
CY  - Cham, Switzerland
PB  - Palgrave Macmillan
KW  - MASS MEDIA
KW  - MANAGEMENT
KW  - DIGITAL MEDIA
N1  - Introduction -- The Information Environment -- Production Management in Media and Information --  Technology Management in Media and Information Firms -- Human Resource Management for Media and Information Firms -- Financing Media, Information, and Communication -- Intellectual Asset Management --  Managing Law and Regulation -- Demand and Market Analysis for Media and Technology -- Marketing of Media and Information -- Pricing of Media and Information -- Distribution of Media and Information -- Accounting in Media and Information Firms -- Strategy Planning in Media and Information Firms -- Concluding Observations
UR  - https://drive.google.com/file/d/1YKQoXh7U8w7RrsM6Q6I3O5mP4P--ZeQk/view?usp=sharing
ER  -