TY  - BOOK
AU  - Alsem, K. J.
TI  - Applied strategic marketing: a step-by-step approach 
SN  - 9781138332089
AV  - HF 5415.13 A47A 2019
PY  - 2019///
CY  - London, New York
PB  - Routledge, Taylor & Francis Group.
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references (pages 411-416) and index; Introduction and marketing planning -- Situation analysis -- Corporate decisions and marketing decisions -- Implementation
ER  -