TY  - BOOK
AU  - Dimitriadis, Nikolaos
AU  - Dimitriadis, Neda Jovanovic
AU  - Ney, Jillian
TI  - Advanced marketing management: principles, skills and tools 
SN  - 9780749480370 (pbk.)
AV  - HF 5415 D55A 2018
U1  - 658.8 23
PY  - 2018///]
CY  - London, New York, NY
PB  - Kogan Page
KW  - MARKETING
KW  - PSYCHOLOGICAL ASPECTS
KW  - DECISION MAKING
N1  - Includes bibliographical references and index; The need for the new marketer -- Neuroscience skills: marketing and the human brain -- Predictive skills: marketing and data intelligence -- Innovation skills: marketing and creative thinking -- Adaptability skills: marketing and decision making -- The 4eps marketing mix, part 1: empathic product and experiential price -- The 4eps marketing mix, part 2: ever-present place and engaging promotion -- Reorganizing the marketing function -- Marketers: the new transformational leaders -- Glossary -- Index
ER  -