TY  - DATA
AU  - Blattberg, Robert C.,
AU  - Kim, PyOng-do,
AU  - Neslin, Scott A.,
TI  - Database marketing: analyzing and managing customers 
T2  - International series in quantitative marketing
SN  - 9780387725796 (E-book)
AV  - HF 5415.126 B52D 2008
PY  - 2008///
CY  - New York
PB  - Springer
KW  - DATABASE MARKETING
KW  - CONSUMER PROFILING
KW  - DIREKTMARKETING
KW  - DATENBANK
N1  - Includes bibliographical references (p. 801-845) and index; Why database marketing -- Organized for database marketing -- Customer privacy in a CRM environment -- LTV fundamentals -- LTV advanced issues -- LTV applications -- Sources of data -- Test design and analysis -- The predictive modeling process -- Foundations of statistical modeling -- RFM analysis.- market basket analysis -- Collaborative filtering -- Discrete dependent variable and duration models -- Cluster analysis -- Decision trees -- Neural networks -- Machine learning -- Acquiring customers
UR  - https://drive.google.com/file/d/1mCW9cphcEzBh6pAFcEUe0rxubN-CCJc9/view?usp=sharing
ER  -