TY  - BOOK
AU  - Jarach,David
TI  - Airport marketing: strategies to cope with the new millennium environment 
SN  - 9781138278059 (pbk.)
AV  - HE 9797.4.E3 J37A 2016
PY  - 2016///
CY  - London
PB  - Routledge
KW  - AIRPORTS
KW  - ECONOMIC ASPECTS
KW  - MANAGEMENT
KW  - AERONAUTICS, COMMERCIAL
N1  - The airport enterprise : role and scope of activity -- The air transport value chain -- The aviation-related SBU : the airport enterprise's technical core business -- New marketing-driven paradigms for the airport enterprise's aviation-related business -- The development of the non-aviation related value proposition -- Achieving sustainable growth for the "commercial airport" concept : the role of loyalty schemes -- How to construct an airport marketing plan -- September 11 attacks -- The airport industry : an international picture -- Afterword / by Jean Cyrill Spinetta
ER  -