TY  - DATA
AU  - Sarstedt, Marko
AU  - Mooi, Erik
TI  - A concise guide to market research: the process data and methods using IBM SPSS statistics 
T2  - Springer texts in business and economics
SN  - 9783662567074 (E-book)         
AV  - HF 5415.2 S27C 2019
PY  - 2019///
CY  - Berlin, Germany
PB  - Springer
KW  - MARKETING RESEARCH
KW  - STATISTICAL METHODS
KW  - MANAGEMENT SCIENCE
N1  - Introduction to market Reseach -- The market research process -- Data -- Getting data -- Descriptive statistics -- Hypothesis testing & ANOVA -- Regression analysis -- principal component and factor analysis -- Cluster analysis -- Communicating the results
UR  - https://drive.google.com/file/d/1MxWAxi7YJsvwsA1dAcVzZ08dpdSIo3H6/view?usp=sharing
ER  -