TY  - BOOK
AU  - Kandampully, Jay
TI  - Services management
SN  - 9781292042916
AV  - HD 9980.5 K36S 2014
PY  - 2014///
CY  - Harlow
PB  - Pearson Education
KW  - SERVICE INDUSTRIES
KW  - MANAGEMENT
KW  - MARKETING
N1  - The Metamorphosis of Services p.1-28 -- The Nature of Services p.29-54 -- Quality--The Core Service p.55-100 -- Understanding Customer Needs p.101-138 -- The Service Vision p.139-176 -- Moern Marketing--External Service Implications p.177-214 -- Modern Marketing--Internal Management Implications p.215-260 -- Empowerment, Guarantees, and Recovery p.261-298 -- Global Strategies for Hospitality Services p.299-338 --  Technology and Its Applications p.339-372
ER  -