TY  - BOOK
AU  - Teixeira, Thales S.
AU  - Piechota, Greg
TI  - Unlocking the customer value chain : How decoupling drives consumer disruption
SN  - 9781524763084
AV  - HF 5415.5 T44U 2019
PY  - 2019///
CY  - New York
PB  - Currency
KW  - CUSTOMER RELATIONS
KW  - MARKETING
KW  - CONSUMER SATISFACTION
N1  - PART I: The New Reclity of Markets : The Discovery Journey p.11-34 -- What's Really Disrupting Your Business? p.35-62 -- Broken by The Customer p.63-89 -- How To Engineer Decoupling p.90-116; PART II: Responding to Decoupling : Avenues of Response p.117-147 -- Assessing Risk and Deciding to Respond p.148-179; PART III: Building Disruptive Businesses : Acquiring Your First One Thousand Customers p.180-203 -- Going From One Thousand To One Million Customers p.204-221 -- Reclaiming Lost Customers p.222-245 -- Spotting The next Wave of Disruption p.246-272
ER  -