TY  - BOOK
AU  - Kotler, Philip R.
AU  - Kartajaya,Hermawan
AU  - Hooi,Den Huan
TI  - Asian competitors: marketing for competitiveness in the age of digital consumers 
SN  - 9789813275461
AV  - HF 5415.12.A8 K67A 2019
PY  - 2019///
CY  - Singapore
PB  - World Scientific Publishing Co. Pte. Ltd., 
KW  - MARKETING
KW  - ASIA
KW  - INTERNET MARKETING
KW  - CASE STUDIES
N1  - Includes bibliographical references and index; Marketing is transforming; Marketng is creating
ER  -