TY  - BOOK
AU  - Sethna,Zubin
TI  - Consumer behaviour
SN  - 9781526450012
AV  - HF 5415.32 S47C 2019
PY  - 2019///
CY  - Thousand Oaks, CA
PB  - SAGE
KW  - CONSUMER BEHAVIOR
N1  - Includes index; Consumer Behaviour in Context; Consumers as Individuals (The Psychological Issues); Consumers as Social Actors (The Sociological Issues)
ER  -