TY  - BOOK
AU  - Saunders, Mark
AU  - Lewis, Philip
AU  - Thornhill, Adrian
TI  - Research methods for business students
SN  - 9781292208787
AV  - HD 30.4 S28R 2019
PY  - 2019///
CY  - Harlow, England
PB  - Pearson
KW  - BUSINESS
KW  - RESEARCH
KW  - METHODOLOGY
KW  - MANAGEMENT
N1  - Business and management research, reflective diaries and the purpose of this book pp. 2-25 -- Choosing a research topic and developing your research proposal pp. 26-71 -- Critically reviewing the literature pp. 72-127 -- Understanding research philosophy and approaches to theory development pp. 128-171 -- Formulating the research design pp. 172-231 -- Negotiating access and research ethics pp. 232-291 -- Selecting samples p. 292-337 -- Utilising secondary data pp. 338-377 -- Collecting data through observation pp. 378-433 -- Collecting primary data using research interviews and research diaries pp. 434-501 --.Collecting primary data using questionnaires pp. 502-563 -- Analysing data quantitatively pp. 564-635 -- Analysing data qualitatively pp. 636-705 -- Writing and presenting your project report pp 706-752
N2  - Research Methods for Business Students 8th Edition This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research
ER  -