TY  - BOOK
AU  - Trott, Paul
TI  - Innovation management and new product development
SN  - 9781292133423
AV  - HF 5415.153 T76I 2017
PY  - 2017///
CY  - Harlow, England
PB  - Pearson
KW  - TECHNOLOGICAL INNOVATIONS
KW  - MANAGEMENT
KW  - INDUSTRIAL MANAGEMENT
KW  - PRODUCT MANAGEMENT
KW  - NEW PRODUCTS
KW  - HUMANITIES AND SOCIAL SCIENCES
N1  - Part 1 Innovation management : Innovation management: an introduction pp. 1-47 -- National systems of innovation and entrepreneurship pp. 48-85 -- Market adoption and technology diffusion pp. 86-115 -- Managing innovation within firms pp. 116-153 -- Operations and process innovation pp. 154-187 -- Managing intellectual property pp. 188-224; Part 2 Turning technology into business : Managing organisational knowledge pp. 225-263 -- Strategic alliances and networks pp. 264-303 -- Management of research and development pp. 304-341 -- Managing R&D projects pp. 342-377 -- Open innovation and technology transfer pp. 378-408; Part 3 New product development : Business models pp. 409-445 -- Product and brand strategy pp. 446-479 -- New product development pp. 480-521 -- New service innovation pp. 522-551 -- Market research and its influence on new product development pp. 552-585 -- Managing the new product development process pp. 586-620
ER  -