TY - BOOK AU - Jackson,Peter AU - Carruthers,Caroline TI - Data-driven business transformation: how businesses can disrupt, innovate, and stay ahead of the competition SN - 9781119543152 AV - HD 58.8 J32D 2019 PY - 2019/// CY - Chichester, West Sussex, United Kingdom PB - John Wiley & Sons KW - ORGANIZATIONAL CHANGE KW - MANAGEMENT KW - STATISTICAL METHODS KW - INFORMATION TECHNOLOGY N1 - Includes index; Includes index; What is transformation? -- Understand your starting point -- Making the change happen -- Purpose -- People -- Method -- Tools -- Overall change management -- Running the business in the new data-driven world: arriving at the destination -- Dynamic data-driven business transformation: D3 -- Conclusion ER -