TY  - BOOK
AU  - Rathore,Sumangla
AU  - Panwar,Avinash
TI  - Capturing, analyzing, and managing word-of-mouth in the digital marketplace
SN  - 9781466694491 (hardcover : alk. paper)
AV  - HF 5415.1265 C36 2016
PY  - 2016///]
CY  - Hershey, PA
PB  - Business Science Reference
KW  - TELEMARKETING
KW  - ONLINE SOCIAL NETWORKS
N1  - Includes bibliographical references (pages 292-331) and index; Electronic world of mouth : concepts and practices; Precursors to electronic worl of mouth; Studies in Indian context
N2  - "This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
ER  -