TY  - BOOK
AU  - Russo,Ivan
AU  - Confente,Ilenia
TI  - Customer loyalty and supply chain management: business-to-business customer loyalty analysis 
T2  - Routledge studies in business organizations and networks
SN  - 9781138060845 (hardback)
AV  - HF 5415.525 R87C 2018
PY  - 2018///
CY  - New York
PB  - Routledge
KW  - CUSTOMER LOYALTY
KW  - BUSINESS LOGISTICS
KW  - INDUSTRIAL MARKETING
N1  - Includes bibliographical references and index; Preface -- Acknowledgments -- Overlapping areas of supply chain and marketing/achieving integration between supply chain management and marketing -- Customer loyalty in the business-to-business context -- The era of omnichannel -- Managing the supply chain in the digital context -- Theory, methods and practice for measuring customer loyalty -- Conclusion thoughts and future research -- Index
ER  -