TY  - BOOK
AU  - Carlin, Eric
TI  - Integrated digital marketing
SN  - 9781726831284
AV  - HF 5415.123 C37I 2018
PY  - 2018///
CY  - Lexington, KY
PB  - [s.n.]
KW  - SOCIAL MEDIA
KW  - MARKETING
KW  - MANAGEMENT
KW  - ELECTRONIC COMMERCE
KW  - E-COMMERCE
KW  - INTERNET MARKETING
N1  - Chapter 1 Assessment & analysis page 9-15 -- Chapter 2 Strategy development page 16-21 -- Chapter 3 Increasing awareness page 22-29 -- Chapter 4 Building consideration over competitors page 30-40 -- Chapter 5 Capturing shoppers with an intention to buy page 41-51 -- Chapter 6 Converting intentions into decisions to buy page 52-63 -- Chapter 7 Case study page 64-77
ER  -