TY - BOOK AU - Welch, Dave TI - Social media marketing 2019 SN - 9781723909900 AV - HF 5415.1265 W44S 2018 PY - 2018/// CY - [s.l.] PB - Independently KW - SOCIAL MEDIA KW - MARKETING KW - INTERNET MARKETING KW - MANAGEMENT KW - BRANDING (MARKETING) KW - CUSTOMER RELATIONS N1 - Chapter 1: The importance of social media page 12-18 -- Chapter 2: How social media will impact your business in 2019 page 19-26 -- Chapter 3: Where do you need to spend time? page 27-34 -- Chapter 4: Why use Facebook in 2019 page 35-40 -- Chapter 5: Organic Facebook marketing page 41-66 -- Chapter 6: Paid Facebook marketing page 67-74 -- Chapter 7: Why use Instagram in 2019 page 75-80 -- Chapter 8: Organic Instagram marketing page 81-100; Chapter 9: Paid Instagram marketing page 101-104 -- Chapter 10: Why use YouTube in 2019 page 105-110 -- Chapter 11: Organic YouTube marketing page 111-132 -- Chapter 12: Paid YouTube marketing page 133-143 -- Chapter 13: Why use Twitter in 2019 page 144-149 -- Chapter 14: Organic Twitter marketing page 150-166 -- Chapter 15: Paid Twitter marketing page 167-172 ER -