TY - BOOK AU - Makarand, Utpat TI - How to kickstart your digital marketing SN - 9780999465769 AV - HF 5415.1265 M34H 2018 PY - 2018/// CY - Columbia, SC PB - [s.n.] KW - SOCIAL MEDIA KW - MARKETING KW - INTERNET MARKETING KW - MANAGEMENT KW - BRANDING (MARKETING) KW - CUSTOMER RELATIONS N1 - Chapter 1 Introduction page 1-10 -- Chapter 2 Understanding the digital marketing landscape page 11-35 -- Chapter 3 Conduct digital marketing audit page 36-65 -- Chapter 4 Build your signature brand page 66-100 -- Chapter 5 Dominate social media page 101-131; Chapter 6 Publish compelling content page 132-159 -- Chapter 7 Drive traffic and generate leads page 160-186 -- Chapter 8 Closing deals page 187-198 -- Chapter 9 Conclusion page 199-214 ER -