TY  - BOOK
AU  - Jackson,Nigel A.
TI  - A practical guide to event promotion
SN  - 9781138915336 (Hardback)
AV  - GT 3405 J32P 2018
PY  - 2018///
CY  - London, New York
PB  - Routledge, Taylor & Francis Group
KW  - SPECIAL EVENTS
KW  - MARKETING
KW  - PUBLIC RELATIONS
N1  - Includes bibliographical references and index; 1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion
ER  -