TY - BOOK AU - Kolb,Bonita M. TI - Tourism marketing for cities and towns: using social media and branding to attract tourists SN - 9781138685192 AV - HT 325 K64T 2017 PY - 2017/// CY - New York PB - Routledge, Taylor & Francis Group KW - CITY PROMOTION KW - TOURISM KW - MARKETING N1 - Includes bibliographical references and index; Building community support tourism development; Researching current and potential visitors; Creating paid, owned, and earned media ER -