TY  - BOOK
AU  - Cateora, Philip R.
AU  - Gilly, Mary C.
AU  - Graham, John L.
AU  - Money, R. Bruce
TI  - International marketing
SN  - 9781259253065
AV  - HF 1009.5 G54I 2016
PY  - 2016///
CY  - New York
PB  - McGraw Hill
KW  - INTERNATIONAL BUSINESS ENTERPRISES
KW  - EXPORT MARKETING
N1  - Includes glossary and index; Part One An overview; Part Two The cultural environment of global markets; Part  Three Assessing global market opportunities
ER  -