TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services marketing : integrating customer focus across the firm
SN  - 9781260083521
AV  - HD 9980.5 Z44S 2018
PY  - 2018///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - SERVICE INDUSTRIES
KW  - MARKETING
KW  - CUSTOMER SERVICES
N1  - Includes index; Part 1 Foundations for services marketing; Part 2 Focus on the customer; Part 3 Understanding customer requirements
ER  -