TY  - BOOK
AU  - Iacobucci,Dawn
AU  - Shannon,Randall E.
AU  - Grigoriou,Nicholas
TI  - Marketing management in Asia
SN  - 9789814455244
AV  - HF 5415 I22M 2015
PY  - 2015///
CY  - Singapore
PB  - Cengage Learning Asia Pte Ltd
KW  - MARKETING
KW  - MANAGEMENT
KW  - ASIA
KW  - CASE STUDIES
N1  - Includes idnex; Part I : Marketing strategy; Part II : Product positioning; Part III : Positoning via price, place, and promotion
ER  -