TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 9781944659011
AV  - HF 5415.22 L68S 2016
PY  - 2016///
CY  - New Jersey
PB  - World Scientific
KW  - MARKETING
KW  - MANAGEMENT
KW  - PROFESSIONS
KW  - SERVICE INDUSTRIES
KW  - CUSTOMER SERVICES
N1  - Incldues index and glossary; Part I : Understanding service products, consumers, and markets; Part II : Applying the 4 ps of marketing to services; Part III : Managing the customer interface
ER  -