TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 9781292092621 (pbk.)
AV  - HF 5415.13 K67M 2016
PY  - 2016///
CY  - Boston
PB  - Pearson
KW  - MARKETING
KW  - MANAGEMENT
KW  - TEXTBOOKS
N1  - Understanding marketing management; Connecting with customers; Communicating value
ER  -