TY  - BOOK
AU  - Sethna, Zubin
AU  - Blythe, Jim
TI  - Consumer behaviour
SN  - 9781473919136
AV  - HF 5415.32 S48C 2016
PY  - 2016///
CY  - Los Angeles ;London : 
PB  - SAGE
KW  - CONSUMER BEHAVIOR
N1  - Part 1: Consumer Behaviour in Context. Understanding Consumer Behaviour; Part 2: Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism; Part 3: Sociological Issues in Consumer Behaviour. Reference Groups; Part 4: Consumer Behaviour in Conclusion. Post-Purchase Behaviour
ER  -