TY  - BOOK
AU  - East, Robert
TI  - Consumer behaviour: Applications in marketing
SN  - 9781473919501
AV  - HF 5415.32 E27C 2017
PY  - 2017///
CY  - Thousand Oaks, CA : 
PB  - Sage
KW  - CONSUMER BEHAVIOR
KW  - PSYCHOLOGICAL ASPECTS
KW  - CONSUMERS' PREFERENCES
KW  - MARKETING
ER  -