TY  - BOOK
AU  - Usunler, Jean Claude
AU  - Herk, Hester van 
AU  - Lee, Julie Anne 
TI  - International and cross-cultural business research
SN  - 9781473975897
AV  - HD 2755.5 U88I 2017
PY  - 2017///
CY  -  London
PB  - SAGE
KW  - INTERNATIONAL BUSINESS ENTERPRISES
KW  - MANAGEMENT
KW  - SOCIAL ASPECTS
KW  - INTERCULTURAL COMMUNICATION
KW  - Marketing
KW  - Cross-cultural studies
N1  - Chapter 1 Introduction and Overview; Chapter 2 Language and The Role of the Dominant Culture; Chapter 3 Design and Implementation; Chapter 4 Ex-Ante - Methodological Issues in Cross-Cultural Business Research
ER  -