TY  - BOOK
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher H.
TI  - Essentials of services marketing
SN  - 9781292089959
AV  - HD 9980.5 W57E 2018
PY  - 2018///
CY  - Harlow
PB  - Pearson
KW  - CUSTOMER RELATIONS
KW  - SERVICE INDUSTRIES
KW  - MARKETING
N1  - Part I: Understanding service markets, products, and customers page 2-87; Part II: Applying the 4 Ps of marketing to services page 88-233; Part III: Managing the customer interface page 234-369; Part IV: Developing customer relationships page 370-443; Part V: Striving for service excellence page 444-501; Part VI: Cases page 502-640
ER  -