TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated advertising, promotion, and marketing communications / 
SN  - 9781292222691
AV  - HF 5415.123 C56I 2018
PY  - 2017///
CY  - Boston : 
PB  - Pearson Education
KW  - COMMUNICATION IN MARKETING
KW  - ADVERTISING
KW  - SALES PROMOTION
N1  - The IMC foundation; IMC advertising tools; Digital and alternative marketing; IMC promotional tools; IMC ethics, regulation, and evaluation
ER  -