TY - BOOK AU - Guth, David W. AU - Marsh, Charles TI - Public relations a values-driven approach SN - 0205459536 AV - HM 1221 G87P 2006 PY - 2006/// CY - Boston PB - Pearson/Allyn and Bacon KW - PUBLIC RELATIONS KW - MORAL AND ETHICAL ASPECTS N1 - What is public relations ?; Jobs in public relations; A brief history of public relations; The publics in public relations; Communication theory and public opinion ER -