TY  - BOOK
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan, 1947-
AU  - Iwan, Setiawan
TI  - Marketing 4.0 : moving from traditional to digital / 
SN  - 9781119341208
AV  - HF 5415 K67M 2017
PY  - 2017///
CY  - Hoboken, New Jersey
PB  - Wiley, 
KW  - MARKETING
KW  - INTERNET MARKETING
N1  - Includes index; Fundamental trends shaping marketing; Tactical marketing applications in the digital economy
ER  -