TY  - BOOK
AU  - Tungate,Mark
TI  - Epica
T2  - Epica
SN  - 9781474261623 (hbk.)
AV  - NC 1001.5 C73 2016
PY  - 2016///
CY  - London
PB  - Bloomsbury Visual Arts
KW  - ADVERTISING
KW  - AWARDS
KW  - EUROPE
KW  -   COMMERCIAL ART
KW  - ADVERTISING CAMPAIGNS
KW  - GRAPHIC ARTS
N1  - "Epica Awards."; "Advertising, design, media, PR, digital" -- cover; Includes index; Foreword; by Matt Eastwood; 2015 Winners; The Jury; Awards Ceremony - Welcome to Berlin; Network of the Year; Agency of the Year; Brand of the Year --; Grand Prix 2015; Shiseido, "An Unexpected Beauty"; John Lewis, "Sail Season"; MINI, "The Austrian Job"; ElaN, "Battle of the Sushi Cakes" --; Food & Drink. Food; Confectionery & Snacks; Alcoholic Drinks; Non-Alcoholic Drinks --; Health, Beauty & Fashion. Health, Beauty, Toiletries & Cosmetics; Prescription & OTC; Fashion, Footwear & Accessories --; Luxury & Premium Brands --; Household Products & Services; Household Maintenance; Homes, Furnishings & Appliances; Personal Electronics & Devices --; Automotive; Automobiles; Other Vehicles; Automotive Services & Accessories --; Consumer Services; Telecommunications & Public Services; Transport & Tourism; Restaurants, Bars & Cafés; Retail Services; Financial Services --; Media & Entertainment. Media; Recreation & Leisure --; Public Interest; Health & Safety; Social; Environment --; Business to Business & Corporate; Professional Products & Services; Corporate Image --; Radio; Radio Advertising --; Direct Marketing; Consumer Direct; Business to Business Direct --; Media Usage; Media Innovation-Traditional; Media lnnovation-Alternative; Creative Technology --; Branded Content & Entertainment --; PR & Promotions; Public Relations; Promotions & Incentives; Experiential & Shopper Marketing --; Craft & Imagery; Copywriting & Storytelling; Animation; Direction & Cinematography; Editing & Special Effects; Best Use of Music; Print Craft; Advertising Photography; Illustration --; Design; Graphic Design; Publication Design; Packaging Design; Product Design --; Digital, Online Campaigns; Food & Drink; Consumer Services & Household; Public Interest; Health, Beauty & Fashion; Automotive; Media & Entertainment; Luxury; Business to Business & Corporate --; Digital; Websites; Online Ads; Online & Viral Films; Online Social Networks; Branded Games; Virtual Reality --; Mobile; Apps; Mobile Sites; Mobile Games; Mobile Campaigns; Mobile Social Networks --; Integrated Campaigns --; Humour in Advertising
ER  -