TY  - BOOK
AU  - Young, Richard O.
TI  - Persuasive communication : : how audiences decide / 
SN  - 9781138920378
AV  - HF 5718 Y66P 2017
PY  - 2017///
CY  - New York, NY : 
PB  - Routledge, Taylor & Francis Group
KW  - BUSINESS COMMUNICATION
KW  - PSYCHOLOGICAL ASPECTS
N1  - Includes index; Understanding rational decision making; Understanding intuitive decision making; Understanding emotional decision making
ER  -