TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Swee, Hoon Ang
AU  - Chin, Tiong Tan
AU  - Oliver, Hon-Ming Yau
AU  - Siew, Meng Leong
TI  - Principles of Marketing An Asian Perspective
SN  - 9781292089669
AV  - HF 5415 K67P 2017
PY  - 2017///
CY  - Harlow
PB  - Pearson Education
KW  - MARKETING
KW  - ASIA
KW  - MANAGEMENT
N1  - Marketing : Managing Profitable Customer Relationships; Company and Marketing Strategy : Partnering to Build Customer Relationships; The Marketing Environment; Managing Marketing Information; Consumer Markets and Consumer Buyer Behavior
ER  -