TY  - BOOK
AU  - Burns, Alvin C.
AU  - Veeck, Ann
AU  - Bush, Ronald F.
TI  - Marketing Research
SN  - 9781292153261
AV  - HF 5415.2 B87M 2017
PY  - 2017///
CY  - Harlow
PB  - Pearson Education
KW  - MARKETING RESEARCH
KW  - MARKETING
KW  - PLANNING
N1  - Introduction to marketing Research; The Marketing Research Industry; The Marketing Research Process and Defining the Problem and Research Objectives; Research Design; Secondary Data and Packaged Information
ER  -