TY  - BOOK
AU  - Blythe, Jim
AU  - Martin, Jane
TI  - Essentials of Marketing
SN  - 9781292098449
AV  - HF 5415 B59E 2016
PY  - 2016///
CY  - Harlow
PB  - Pearson Education
KW  - MARKETING
KW  - MANAGEMENT
KW  - PLANNING
N1  - What do marketers do?; The marketing environment; Consumer and buyer behaviour; Segmentation, targeting and positioning; Market research
ER  -