TY  - BOOK
AU  - Solomon, Michael R.
TI  - Consumer Behavior: Buying, Having and Being 
SN  - 9781292153100
AV  - HF 5415.32 S64C 2018
PY  - 2018///
CY  - Harlow, England
PB  - Pearson Education
KW  - CONSUMER BEHAVIOR
KW  - CONSUMPTION (ECONOMICS)
KW  - ECONOMICS
N1  - Includes bibliographical references and index; Section 1 Foundations of consumer behavior : Buying, having, and being: An Introduction to consumer behavior pp. 26-55 -- Consumer and social well-being pp. 56-93  -- Section 2 Internal influences on consumer behavior : Perception pp. 96-129 -- Learning and memory pp. 130-171 -- Motivation and affect pp. 172-199 -- The Self: Mind, gender, and body pp. 200-241 --. Personality, lifestyles, and values pp. 242-281 -- Section 3 Choosing and using products : Attitudes and persuasive communications pp. 284-333 -- Decision making pp. 334-379 -- Buying, using, and disposing pp. 380-411 -- Section 4 Consumer  in their sociak and cultural settings : Groups and social media pp. 414-445 -- Income and social class pp. 446-477 -- Subcultures pp. 478-513 -- Culture pp. 514-565
ER  -