TY  - BOOK
AU  - Collinson, Simon
AU  - Narula, Rajneesh
AU  - Rugman, Alan M.
TI  - International business
SN  - 9781292064390
AV  - HD 62.4 C64I 2017
PY  - 2017///
CY  - Harlow, UK
PB  - Pearson Education
KW  - INTERNATIONAL BUSINESS ENTERPRISES
KW  - MANAGEMENT
KW  - BUSINESS
N1  - Part 1 The World Of International Business: An Introduction to International Business pp. 3-39 -- General Frameworks in International Business pp.40-89 -- Multinational Enterprise, Innovation, amd Competitiveness pp.90-120; Part 2 The Environment Of International Business: International Polities pp. 123-151 -- International Culture pp. 152-182 -- International Trade pp .183-217 -- International Financial Markets and Institutions pp. 218-252; Part 3 Internation Business Strategies: Multinational Strategy pp. 255-289 -- Organizing Strategy pp. 290-317 -- Corporate Strategy and National Competitiveness pp. 318- 348 -- Multinational Enterprise as Responsible Stakeholders pp. 349-377; Part 4 Functional Area Strategies: Production Strategy pp. 381-415 -- Marketing Strategy pp. 416-446 -- Human Resource Management Strategy pp. 447-476 -- Political Risk and Negotiation Strategy pp. 477-510 -- International Financial Management pp. 511-546; Part 5 Regional Strategies: European Union pp. 549-581 -- Japan pp. 582-618 -- North America pp. 619-647 -- Emerging Economies pp. 648-681 -- China pp. 682-712
ER  -