TY  - BOOK
AU  - Temporal, Paul
TI  - Advanced brand management :  : from vision to valuation /     
AV  - HD 69.B7 T45A 2002
PY  - 2002///
CY  - New York
PB  - Wiley
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
N1  - Includes index; The changing roles of brand management; Brand architecture; E-brand management and customer relationship
ER  -