TY  - BOOK
AU  - Hancock, Joseph H.
TI  - Brand / story: cases and explorations in fashion branding 
SN  - 9781501300028
AV  - HD 9940.A2 H36B 2016
PY  - 2016///
CY  - New York
PB  - Fashion & Textile Industry
KW  - FASHION MERCHANDISING
KW  - BRANDING (MARKETING)
KW  - ADVERTISING
KW  - FASHION
KW  - BRAND NAME PRODUCTS
N1  - Includes index; Fantastically sexy! : dolce & babbana; Rebel vell: dame vivienne Westwood; Eyes beyond the brand : warby parker
ER  -