TY - BOOK AU - Ian, Chaston, TI - Entrepreneurial marketing : : sustaining growth in all organisations / SN - 9781137500908 AV - HF 5415.13 C32E 2016 PY - 2015/// CY - New York : PB - Palgrave Macmillan, KW - MARKETING KW - MANAGEMENT KW - ENTREPRENEURSHIP N1 - Includes index; Entrepreneurship and market conventions; Understanding the conventional competitor; Planning and visioning ER -