TY  - BOOK
AU  - Scott, David Meerman
TI  - The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly 
SN  - 9781119070481
AV  - HF 5415.1265 S36N 2015
PY  - 2015///
CY  -  Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - INTERNET MARKETING
KW  - PUBLIC RELATIONS
N1  - Includes index; How the web has changed the rules of marketing and PR; Web -based communications to reach buyers directly; Action plan for harnessing the power of the new rules
ER  -