TY  - BOOK
AU  - Vivian, John
TI  - The media of mass communication
SN  - 0205418481
AV  - P 90 V58M 2005
PY  - 2005///
CY  - Boston
PB  - Pearson
KW  - MASS MEDIA
N1  - Includes index; Importance of Mass Media; Media Conglomeration; Media Melding
ER  -