TY  - BOOK
AU  - McDonald, Malcolm
AU  - Morris,Peter
TI  - Marketing plans: a complete guide in pictures 
SN  - 9781119943136
AV  - HF 5415.13 U53 2012
PY  - 2012///
CY  - Chichester, U.K.
PB  - Wiley
KW  - MARKETING
KW  - PLANNING
KW  - MANAGEMENT
N1  - Understanding the marketing process; Place : the distribution and customer service plan; Designing and implementing a marketing planning system
ER  -