TY  - BOOK
AU  - Chaffey, Dave
TI  - Digital marketing : strategy, implementation and practice
SN  - 9781292077611
AV  - HF 5415.1265 C42D 2016
PY  - 2016///
CY  - Harlow, England
PB  - Pearson
KW  - ELECTRONIC COMMERCE
KW  - MANAGEMENT
KW  - INTERNET MARKETING
KW  - CONSUMER BEHAVIOR
KW  - STRATEGIC PLANNING
N1  - Includes glossary and index; Digital marketing fundamentals; Digital marketing strategy development; Digital marketing : implementation and practice
ER  -