TY  - BOOK
TI  - Marketing management: an Asian perspective 
SN  - 9789810687977
AV  - HF 5415.13 M37 2012
PY  - 2012///
CY  - Singapore
PB  - Pearson Education South Asia
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes appendix and index; Understanding marketing management; Building strong brands; Creating successful long-term growth
ER  -