TY  - BOOK
AU  - Morris, Trevor
TI  - PR today: The authoritative guide to public relations
SN  - 9781137495686
AV  - HD 59 M67P 2016
PY  - 2016///
CY  - London
PB  - Palgrave Macmillan
KW  - PUBLIC RELATIONS
KW  - BUSINESS & ECONOMICS
KW  - ADVERTISING & PROMOTION
N1  - Revised edition of PR today, 2012; Understanding public relations page 1-36 - - PR ethics page 37-57 - - The make-up of the PR industry page 58-81 - - PR,marketing and advertising page 82-97 - - Internal communications page 98-108 - - Lobbying, political and government PR page 109-125 - - PR in the digital world page 126-142 - - Corporate social responsibility page 143-149 - - PR and the law page 150-158 - - Poster: Positioning, objectives, strategy, tactics, administration, results page 159-208 - - Presenting, pitching and public speaking page 209-220 - - PR media skills page 221-244 - - Event management page 245-250 - - Crisis management page 251-264 - - Public relations: Into the future page 265-278 - - How to get a job in PR page 279-286
ER  -