TY - BOOK AU - Berger, Asa TI - Media and communication research methods: An introduction to qualitative and quantitative approaches SN - 9781483377568 AV - P 91.3 B47M 2016 PY - 2016/// CY - Los Angeless PB - Sage KW - MASS MEDIA KW - RESEARCH KW - METHODOLOGY KW - COMMUNICATION KW - MTETHODOLOGY KW - TEXTANALYSE N1 - Includes glossary and index; Getting started; Methods of textual analysis; Qualitative research methods; Qualitative research methods; Putting it all together ER -